We'll tell you why your website isn't attracting clients engaging clients converting clients
and how to fix it.
We evaluate your service-based business website and related touchpoints to uncover issues and missed opportunities and provide a prioritized action plan to improve engagement and conversions.
- User-Centered Evaluation
- Aligned with Your Business Goals
The Problem
Your website isn't working
You were sure your website would land more clients, but it’s barely bringing in any calls, inquiries, or requests for quotes.
The Root Cause
What's really preventing your website from performing?
If your website isn't driving real results, it's likely because it doesn't meet the needs and expectations of the very people it's built for.
Not much different from dating, your website’s ability to woo your target market hinges on clear communication, building trust, and providing great experiences. It’s also where most websites get it wrong. Here’s how:
- Your communication is unclear. Visitors don’t understand your offer or the value you provide, creating confusion and a sense of disconnect.
- It doesn’t speak to their pain points or aspirations. Visitors don’t feel understood or that your business offers the solution they need.
- Your content is focused on self-promotion rather than solving user problems. This weakens the sense that “this business understands me and can help.”
- Your content is overly complex. If visitors have to pause and decipher your message, they’ll quickly lose interest and leave.
- It’s sending mixed signals. Mixed or contradictory messages make visitors question your credibility, leading them to leave.
- Testimonials and trust signals are missing. Websites without testimonials, guarantees, or certifications struggle to build trust and convince potential clients of their credibility.
- It’s not dressed for success. Outdated, unprofessional, or off-brand visual elements make a poor impression, decreasing credibility and trust.
- Content is dense or poorly structured. Without clear headings, bullet points, or breaks, your website feels like a chore to explore.
- Key info is unclear, buried, or missing. When visitors can’t quickly find the answers they need, frustration sets in, and they hit the back button.
- Navigation is confusing or overwhelming. Counterintuitive menus or scattered layouts leave visitors frustrated and searching for simpler options.
- It’s not user-friendly. Slow loading times, tiny fonts, unresponsive buttons, intrusive pop-ups, and poor mobile optimization frustrate and irritate visitors, leaving little chance for a second chance.
- We identify these issues and more!
The Solution
The answer to your website woes
Improving your website starts with understanding what’s not working.
Our proven process pinpoints problem areas and provides a clear plan for improvement. Here’s how it works:
Gather Insights
We start with a detailed website audit to evaluate performance, user behavior, and key touchpoints. We also research competitors and the industry to pinpoint trends, opportunities, and areas for growth.
Identify Challenges
Armed with this info, we uncover gaps, pain points, and missed opportunities that impact your website’s ability to engage and convert your ideal clients. We then identify the best strategies to address these challenges.
Create a Clear Plan
We create a custom action plan with clear steps to improve your website’s performance. Focused on the most impactful changes, the plan includes practical recommendations and references to simplify implementation.
What We Focus On and Why
What your website evaluation covers
Your business is one of a kind. Unlike generic reports, we evaluate your website with your business goals and user needs top of mind.
Here’s what we evaluate:
01.
User Experience
- Analyze user flow to identify drop-off points and friction areas.
- Assess the effectiveness of calls-to-action (CTAs) in guiding visitors toward meaningful actions.
- Provide practical solutions to streamline user interactions and reduce friction.
Why it matters
A frustrating experience drives visitors away. A seamless, intuitive journey keeps them engaged and encourages action.
The Impact
Improves engagement, user retention, and conversion potential.
02.
Content and Messaging
- Ensure messaging aligns with your audience’s needs and effectively communicates your value.
- Identify gaps, inconsistencies, or outdated information that undermine credibility.
- Review tone, clarity, and overall alignment with your brand identity.
- Include sample rewritten headlines, section titles, and calls-to-action to enhance clarity and engagement.
- Evaluate the presence and effectiveness of trust-building elements such as testimonials, guarantees, or certifications.
- Evaluate meta descriptions and titles to ensure they clearly communicate page value and align with audience expectations.
Why it matters
Without clear, compelling content and trust signals, visitors may overlook your value and choose competitors. Trust signals and clear messaging build credibility and inspire action. Engaging meta descriptions enhances click-through rates and ensures a seamless experience from search to site.
The Impact
Strengthens brand perception, builds credibility, reinforces your expertise, and inspires potential clients to take action.
03.
Navigation and Structure
- Review the structure and flow of your website for logical navigation.
- Highlight confusing, redundant, or outdated elements.
- Check for missing or buried information critical for decision-making.
- Suggest a restructured navigation menu with prioritized links and a simplified layout to guide users seamlessly through key pages if required.
Why it matters
A disorganized or poorly structured website confuses visitors, making it harder for them to find key information or take action.
The Impact
Simplifies and improves the user journey, making critical information easy to find.
04.
Performance Essentials
- Test mobile responsiveness and page load speed to ensure usability across devices.
- Identify and address broken links or errors that disrupt user flow.
- Review image optimization to balance speed and visual quality, including alt text checks for accessibility.
- Suggest a restructured navigation menu with prioritized links and a simplified layout to guide users seamlessly through key pages if required.
- Provide practical tools and step-by-step recommendations, such as compressing images or improving viewport scaling for mobile usability.
- Evaluate meta descriptions and titles to ensure they represent your content effectively and attract relevant traffic.
- Check for compliance with accessibility standards to enhance inclusivity.
Why it matters
Technical problems reduce user satisfaction, harm credibility, and create barriers to engagement. Optimizing performance enhances usability and accessibility while supporting better SEO visibility.
The Impact
Boosts website speed and usability, improves user satisfaction, increases accessibility, and ensures your site performs seamlessly for all users.
05.
Visual Clarity and Usability
- Provide usability-focused feedback on font size, contrast, and layout.
- Highlight distracting elements that impact readability or user experience.
- Offer recommendations to improve visual hierarchy and clarity.
Why it matters
Functional design supports content clarity and reinforces trust in your business.
The Impact
Builds trust, enhances readability and user retention, and strengthens brand perception, recognition, and recall.
06.
Touchpoint Alignment
- Assess alignment between your website and other key touchpoints, such as social media or ad campaigns.
- Ensure messaging and voice are consistent across platforms and cohesive with the landing pages they direct to.
- Suggest improvements to strengthen the connection between your website and external touchpoints.
Why it matters
A disconnected experience between your website and other channels can confuse visitors and dilute your brand messaging.
The Impact
Creates a cohesive experience that strengthens your brand message, builds trust, and enhances engagement.
07.
Actionable Plan
- Provide a prioritized list of actionable recommendations.
- Highlight immediate, high-impact changes alongside longer-term opportunities.
- Include practical examples to simplify implementation.
- Offer referrals to trusted professionals or service providers who can assist with implementation if needed.
- Provide quote templates to gather quotes from service providers for implementing our recommendations.
Why it matters
A clear roadmap makes it easier to take action and reap measurable results. Referrals ensure you’re supported by experts who can help you achieve your goals efficiently.
The Impact
Saves time, ensures focused improvements, and helps you achieve measurable outcomes faster.
Order your website evaluation
Stop the guesswork and gain the clarity and guidance you need for a website that works.
Why Choose Us
Why businesses prefer Objective InSites
Committed to Your Success
Say goodbye to data dumps, technical jargon, and generic advice. Here's why clients trust Objective InSites to evaluate their websites:
01.
User-centric evaluations
Unlike generic reports, we analyze your website from a user’s perspective, evaluating every aspect that influences their experience and shapes their perception.
02.
Tailored to your goals
Our reports and recommendations are tailored to your specific objectives. By evaluating your website in light of your business goals, we provide focused solutions that align with what you want to achieve.
03.
Clear and easy to understand
As you read through the report, you'll understand what's wrong, why it matters and how to fix it without being overwhelmed by technical jargon and data dumps.
04.
Prioritized recommendations & references
Our website reports provide a clear and prioritized roadmap to address the most critical improvements first. To simplify implementation, our reports include referrals to trusted service providers and custom templates to help you request quotes with ease.
05.
Includes touchpoint analysis
We assess external touchpoints like social media posts and ad campaigns to ensure your messaging is consistent and cohesive across all channels.
06.
Impartial recommendations
Because we do not sell additional services, our evaluations are completely impartial. Without a financial incentive to upsell, we have no reason to exaggerate issues and recommend unnecessary fixes.
07.
Comprehensive expertise
With expertise in content strategy and messaging, user experience, SEO, design, and digital marketing, our recommendations are informed by a comprehensive understanding of how all elements work together.
08 .
Results without redesign
By identifying the root causes of your website’s poor performance, our evaluations provide a targeted roadmap to high impact improvements that you can quickly implement without the cost, inconvenience, and risk of a redesign.
Next Steps
How to order your own evaluation
Your website evaluation is just a few steps away. Here’s how to get started and what to expect along the way.
Choose Your Package
Scroll down to explore our packages and pricing. Select the package that matches your website’s size and click the Buy Now button to proceed.
Share Your Details
At checkout, you’ll provide basic contact info and let us know if you’d prefer to schedule a quick call or receive a form to fill out later. Whatever your preference, we’ll be in touch via email.
Get Your Report
Once we have all the info, we’ll conduct your website evaluation within the timeframe outlined in your package, followed by an explanatory call.
Select Your Package
Packages and pricing
Below, you'll find the pricing for our website evaluations. Choose a package based on your website size and click Buy Now to get started.
Keystone Website Evaluation
For service-based businesses with a single-page website.
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Keyword Research
We assess whether your website targets the right keywords to improve relevance and visibility.
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Competitor Research
We analyze competitor strategies and industry trends to identify gaps and missed opportunities for your website.
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All-Inclusive Website Evaluation
Includes an evaluation of User Experience, Content and Messaging, Navigation and Structure, Performance Essentials, and Visual Clarity and Usability, as outlined in our scope of evaluation.
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Touchpoint Alignment
Includes evaluation of 1 social media account or external platform to ensure alignment with your website’s messaging and user experience.
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Prioritized Recommendations
Includes high-priority recommendations for immediate impact and lower-priority suggestions for incremental improvements over time.
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Service Provider Referrals
Includes referrals to trusted service providers for high-impact recommendations and ready-to-use letter templates to help you request quotes for implementation.
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After-Sales Clarity Call
A one-on-one session to walk you through the evaluation, address your questions, and provide guidance on implementing recommendations.
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Delivered in 3 Weeks
Once we’ve received all the required information from you, your comprehensive report will be delivered within 3 weeks.
Momentum Website Evaluation
For service-based businesses with 2–5 website pages.
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Keyword Research
We assess whether your website targets the right keywords to improve relevance and visibility.
-
Competitor Research
We analyze competitor strategies and industry trends to identify gaps and missed opportunities for your website.
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All-Inclusive Website Evaluation
Includes an evaluation of User Experience, Content and Messaging, Navigation and Structure, Performance Essentials, and Visual Clarity and Usability, as outlined in our scope of evaluation.
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Touchpoint Alignment
Includes evaluation of up to 2 social media accounts or external platforms to ensure alignment with your website’s messaging and user experience.
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Prioritized Recommendations
Includes high-priority recommendations for immediate impact and lower-priority suggestions for incremental improvements over time.
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Service Provider Referrals
Includes referrals to trusted service providers for high-impact recommendations and ready-to-use letter templates to help you request quotes for implementation.
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After-Sales Clarity Call
A one-on-one session to walk you through the evaluation, address your questions, and provide guidance on implementing recommendations.
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Delivered in 4 Weeks
Once we’ve received all the required information from you, your comprehensive report will be delivered within 4 weeks.
Elevate Website Evaluation
For service-based businesses with 6–10 website pages.
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Keyword Research
We assess whether your website targets the right keywords to improve relevance and visibility.
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Competitor Research
We analyze competitor strategies and industry trends to identify gaps and missed opportunities for your website.
-
All-Inclusive Website Evaluation
Includes an evaluation of User Experience, Content and Messaging, Navigation and Structure, Performance Essentials, and Visual Clarity and Usability, as outlined in our scope of evaluation.
-
Touchpoint Alignment
Includes evaluation of up to 3 social media accounts or external platforms to ensure alignment with your website’s messaging and user experience.
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Prioritized Recommendations
Includes high-priority recommendations for immediate impact and lower-priority suggestions for incremental improvements over time.
-
Service Provider Referrals
Includes referrals to trusted service providers for high-impact recommendations and ready-to-use letter templates to help you request quotes for implementation.
-
After-Sales Clarity Call
A one-on-one session to walk you through the evaluation, address your questions, and provide guidance on implementing recommendations.
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Delivered in 6 Weeks
Once we’ve received all the required information from you, your comprehensive report will be delivered within 6 weeks.
Need Help?
Not sure which website evaluation package to pick?
Frequently Asked Questions
Your questions about our website evaluations,answered
We’ve compiled answers to the most common questions about our website evaluations. If your question isn’t covered here, feel free to contact us directly.
Automated tools flag issues but lack the nuance to provide context, prioritize fixes, or align with your goals. Instead of focusing solely on technical issues, we look at how it affects your users and then provide prioritized recommendations based on what will drive the most meaningful results for your business.
If your website is not generating calls, inquiries, or requests for quotes, an evaluation will identify the issues and provide recommendations to improve its performance.
If you are unsure whether an evaluation will benefit your business, you are welcome to contact us before committing. We can review your website and let you know if it will help.
We assess the potential impact of each issue on your users and business goals, focusing on changes that will drive the most significant improvements. High-priority recommendations address user pain points or business-critical objectives, while lower-priority items may provide incremental benefits over time.
No, and that’s by design. Without a financial incentive to upsell, we focus solely on what’s best for your business.
To simplify implementation, we include referrals to trusted service providers and letter templates to help you acquire quotes for necessary services.
Implementing our recommendations can improve SEO by enhancing content, user experience, and technical performance. However, this is not an SEO audit, and specific ranking outcomes are not guaranteed. Our evaluations focus on meaningful improvements that support better search visibility as part of a broader strategy.
While our reports are designed to be self-explanatory, we include a clarifying call upon delivery to answer any questions and ensure you understand how to action the recommendations. We recommend reviewing the report beforehand so we can address any specific concerns during the call.
Contact Us
Still have questions? We're here to help
If you have questions about our website evaluations, please feel free to contact us.
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Location:
Western Cape, South Africa
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